Growth Areas Perth and Peel (GAPP) is a group of eleven outer Metropolitan Councils who have consistently advocated for more public open space and regional sporting facilities.
GAPP councils are advocating for the development of a $1 billion special purpose Federal funding allocation that will enable the WA State and Local governments to collaborate and build major outer metropolitan sporting facilities.
To create a united brand when approaching the Federal government, I designed a logo that conveys activity and expansion. This was the starting point for the target-like imagery on the council fact sheets and overview. I selected hero photographs with variety of gender and ethnicity.
These and similar photographs were used as a focus on the GAPP website, designed by another organisation.