This logo design, completed late last year, is for a business-in-development that will incorporate exercise classes, mindfulness and counselling.
Men and women over 50 years of age are the target market. I selected the colours to appeal to both genders — green for health, and orange for vitality.
The mandala graphic is a symbol of the universe, used for spiritual development particularly in Eastern religions.
The font has a point detail that echoes the 'petals' of the mandala.