VEQ - corporate identity

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VEQ is a company that identifies the trainability of staff using a language-free capability test. The company logo design is based on the idea of a check box, as assessment is what VEQ is all about. Letterforms were devised, based on the round-cornered check box shape. A logo was also requested for the Q-Test, which is the major tool that VEQ uses for assessment. The logo and graphic elements were applied to business card and letterhead, folder, flyer, Word template and banner.