Whiteman Park Nature Club - corporate identity

The purpose of the now defunct club was for children and adults to learn about nature at Whiteman Park, and contribute to the preservation, protection and promotion of the Park. Elements of the branding are the basic logotype, colour suite, font, bands of colour and texture, as well as rough-edged shapes for text and photographs. I developed icon characters for different age groups within the club. The characters were applied to badges to identify club members and also used as graphic elements.

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